flip*
Your privacy matters to us. This policy explains how Long Game Labs collects, uses, stores, shares and protects information when you use flip*.
Last updated: 8 July 2026
This Privacy Policy explains how Long Game Labs Pty. Ltd. (“Long Game Labs”, “we”, “our”, or “us”) collects, uses, stores, shares and protects information when you use flip*, including our website, mobile applications, community features, coaching services, educational content and related services (collectively, the “Services”).
We are committed to handling personal information responsibly, transparently and in accordance with applicable privacy laws.
By creating an account, accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
Long Game Labs Pty Ltd operates flip*, a digital platform designed to support wellbeing, behaviour change, self-management, symptom management, education and community connection.
The information we collect depends on how you use the Services.
When you create an account, we may collect:
You may choose to provide:
You may choose to provide information relating to your wellbeing, experiences and progress, including:
Some of this information may constitute sensitive information under applicable privacy laws.
If you participate in community features, we may collect:
If you engage with coaching services, we may collect information shared during coaching interactions.
We may automatically collect:
We collect information:
We use information to:
We may also use information to:
flip* may use artificial intelligence, machine learning systems and automated technologies to support the operation and improvement of the Services.
These technologies may be used to:
Automated systems may analyse information you provide in order to support the operation and improvement of the Services.
AI-generated content may not always be accurate, complete or suitable for your individual circumstances.
Automated technologies are intended to support platform functionality and are not intended to replace professional healthcare services.
Where you participate in interviews, coaching sessions, user research activities, support interactions, feedback sessions, testing programs or similar activities, Long Game Labs may transcribe, summarise and analyse those interactions where permitted by law.
This may include the use of third-party transcription services, note-taking tools, artificial intelligence systems and automated documentation tools.
Information generated through these processes may be used for:
Session transcripts may contain personal information and sensitive information.
Where reasonably practicable, access to transcripts and summaries will be restricted to authorised personnel and approved service providers.
By participating in these activities, you acknowledge and consent to the transcription and processing of information as described in this Privacy Policy, subject to applicable laws and any additional consents that may be required.
Long Game Labs conducts research and product development activities aimed at improving wellbeing, behaviour change, self-management and related outcomes.
Information collected through the Services may be used for:
Where reasonably possible, these activities will utilise de-identified, anonymised, pseudonymised or aggregated information.
We will not publicly identify you in research publications without obtaining additional consent where required by law.
We may create datasets that are no longer reasonably capable of identifying individual users.
De-identified datasets may be:
De-identified information may be retained indefinitely.
Participation in community features is voluntary.
Information you share in community spaces may be visible to other users.
You are responsible for information you choose to share.
Long Game Labs cannot guarantee that information shared within community spaces will remain confidential.
Please exercise care when sharing personal or sensitive information.
To maintain user safety and platform integrity, Long Game Labs may monitor, review, preserve, remove or restrict access to content where reasonably necessary.
We may take moderation action to:
Your information may be processed or stored outside Australia, including in the United States and other jurisdictions where our service providers operate.
Where information is transferred internationally, we take reasonable steps to ensure appropriate protections are in place.
We retain information only for as long as reasonably necessary to:
Certain de-identified information may be retained indefinitely.
We implement reasonable administrative, technical and organisational safeguards designed to protect information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
No method of electronic transmission or storage can guarantee absolute security.
Subject to applicable law, you may have the right to:
Requests may be submitted to privacy@lglabs.co.
flip* is intended for individuals aged 18 years and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected personal information from an individual under the age of 18, we will take reasonable steps to delete that information unless we are required or permitted by law to retain it.
We may update this Privacy Policy from time to time.
Where changes are material, we may provide notice through the Services or by other reasonable means.
Continued use of the Services following any update constitutes acknowledgement of the revised Privacy Policy.